Under the ‘SUN’ light


(Picture courtesy-National Geoghraphic)

In psychology,cogintive dissonance,  is the mental stress or discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time; performs an action that is contradictory to their beliefs, ideas, or values; or is confronted by new information that conflicts with existing beliefs, ideas or values.

There were studies on how humans strive for internal consistency. An individual who experiences inconsistency tends to become psychologically uncomfortable, and is motivated to try to reduce this dissonance, as well as actively avoid situations and information likely to increase it.

Being a doctor I have this cognitive dissonance related to my own profession.Many of the doctors are prescribing medicines to their patients for satisfying the interests of pharmaceutical companies.They believe that to become a reputed or famous practitioner,they need a kind of secret tie up with pharmaceuticals.Many of the doctor’s conferences,activities of association of doctors  are getting sponsored by pharmaceutical companies.In addition,these companies are paying money to individual doctors for their flight tickets and accomodation,if they are attending conferences at distant places within the country or abroad.The situation has worsened so much so , that being a member in a doctor’s association means an indirect tie up with  pharmaceutical companies.(I must admit that very few doctors and associations are free from the grip of the pharmaceutical companies)



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